Friday, September 19, 2014

Apple Banking On The IPhone 6 To Be A Plus with U.S. Hispanics

In true Apple fashion, the iPhone 6 and iPhone 6 Plus were announced to much fanfare on Tuesday. The latest iPhones are not only larger, but packed with features that put the new offering from Apple on par with the latest smartphones on the market.

The launch of the new iPhone is critical for Apple, which derives the majority of its profits from iPhone sales. Once the clear leader in the smartphone market, Apple has seen Google’s Android capture the top spot. According to July 2014 data from comScore, Android leads the smartphone OS market with 51.5% followed by Apple at 42.5%. In our work, we have also seen Apple’s mobile share decline with fewer website visitors coming from iPhones.

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