Friday, October 10, 2014

Happy Bankers, Mobile Bankers

A comprehensive survey of U.S. banking consumers from FICO found that 82% of mobile banking app users are satisfied with their bank, compared with only 71% among those who do not use a mobile banking app. Furthermore, 76% of mobile app users say they are likely to recommend their bank vs. only 67% of the non-users.

The survey also found large generational differences in the way people interact with their financial institutions that could have implications for both bank and credit union marketers. Specifically, 63% of Millennials, aged 25-34, said they use mobile banking applications. That percentage fell to 54% for those aged 35-49. Among people aged 50 or older, just 36% said they used their banks’ mobile apps.

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