Wednesday, June 10, 2015

Consumers Now Prefer Mobile Banking over Branch Banking

The banking system in America has officially reached a turning point. According to a new report from Javelin Strategy & Research, more consumers prefer mobile banking over branch banking. Mobile banking is now the second leading way people access their checking account, second only to online banking.

The study shows that 23% of consumers choose to use their smartphones as a primary access point for their checking accounts, compared to 17% who still prefer to visit the branch. 39% of those surveyed prefer online banking.

The report, titled The Rise of the Mobile First Consumer--and What that Means for Banking, discusses how mobile banking has transformed the way people monitor and control their finances. It describes the rising generation of "mobile-first" consumers, or those who choose to use their phones before visiting a branch or logging in to their checking account.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month