The study shows that 23% of consumers choose to use their smartphones as a primary access point for their checking accounts, compared to 17% who still prefer to visit the branch. 39% of those surveyed prefer online banking.
The report, titled The Rise of the Mobile First Consumer--and What that Means for Banking, discusses how mobile banking has transformed the way people monitor and control their finances. It describes the rising generation of "mobile-first" consumers, or those who choose to use their phones before visiting a branch or logging in to their checking account.
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