Sunday, November 22, 2015

Study: Hispanics omnichannel users of banking services

Hispanic consumers are omnichannel banking customers, according to "Financial Services and Hispanic Consumers," a survey by Synergistics Research.

Asked to identify the method they most prefer for financial activities, Hispanic consumers gave a fragmented response: one-third reported a preference for PC online banking, followed by mobile banking and ATMs in second and third place.

Among the general U.S. population, the No. 1 channel is online banking, followed by mobile banking and the branch in second and third place, and ATMs in fourth place

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